Promotion and marketing efforts are most effective when a number of activities and channels are used simultaneously. Social networking sites have been providing users with a powerful platform for communication, entertainment, and productivity, and it has rapidly grown in prominence and gone into mainstream of the marketing space.
Social media promotions have structured, created, and strengthened individual ability to exchange facts, strategies and concerns. However, entrepreneurs should work to connect and grow their network both online and offline along with social media promotions.
Well just like any type of fundraiser, a crowdfunding promotion must be talked about and noticed. The way to get funding is to get your promotion talked about. How do you do that? The answer is social media promotion. Being proficient in social media creates awareness about the campaign, which indeed helps to drive traffic to your campaign.
Getting into social media promotions is an obvious decision since billions of people worldwide spend hours together on social networking sites like Twitter, Face Book, Google+, etc. And to achieve success through social media promotion, it is essential to take proactive steps and develop effective ideas to stay in touch with the followers. Social and professional networking websites like Facebook, LinkedIn and Twitter have been used for such fund-raising exercises.
Facebook can be used to reach out to a huge group of audience. You can create a Facebook group and share information related to your campaign. When people like the facts and information shared by you, other users see it and they share it too. This spreads awareness about your campaign. By regularly interacting with the followers you can stay connected with them and keep them interested, which helps in raising funds. It goes without saying that your company or brand needs its own Facebook page.
Twitter also provides the option of paid tweets and paid trends apart from free methods. These are in general good when you want to be noticed by a large audience as these make you appear on the top of all the searches that are related to your business. Twitter is in some ways more powerful than Facebook when it comes crowdfunding promotion because your message can be discovered by anyone on Twitter even if they are not a follower or even heard of you.
There is yet another social media platform which enables creativity. Pinterest enables you to share pictures with other users. You can also embed the pictures so that the users will be directed to your campaign when they click on the picture.
Building and using your social network during crowdfunding campaign is an essential element to accomplish success as crowdfunding was born on social media, and it simply can’t live without it. One should understand how the social media secrets increase project visibility among the countless projects on crowd funding platforms.