A large majority of crowdfunding project creators are creative people or aspiring entrepreneurs without a solid financial base. With the ever increasing popularity of platforms such as Kickstarter and Indiegogo, a number of established businesses are now showing their inclination towards crowdfunding. Hiring a professional consultant is a common practice these days amongst most of the crowdfunding project owners. However, regardless of your financial strength, it is important to consider certain factors before hiring a crowdfunding consultant.
Before deciding to hire a consultant, it is important for you to be aware of the different ways in which they may charge you. Some of them prefer working for a fixed rate. The benefit of this payment structure is that you know the costs up front even before hiring your crowdfunding consultant. While it’s true that a crowdfunding consultant working for you at a flat-rate has no financial incentive to give his all in helping a crowdfunding project succeed, the true crowdfunding professional reaps the rewards of personal satisfaction as well as professional achievement. A commission-based compensation structure crowdfunding consultations mutates a crowdfunding consultant into something no better than a mercenary. There is the added ethical dilemma of paying percentages for any outside crowdfunding services without full disclosure of this fact to potential backers to such a crowdfunding campaign.
To do otherwise would be flirting with dishonesty which could bring doom to any crowdfunding project that is less than honest with the public.
You should hire a consultant only if you are fully aware of how it will add value to your campaign. Different crowdfunding consultants have different approaches towards crowdfunding. As the project owner, you should look for one that will help you plan your overall campaign strategy and help you market the campaign using different techniques. Instead of hiring a consultant that specializes only in PR and pledge generation, you should look for one with a more analytical approach. These are the consultants that can take charge of your entire campaign including social media, landing page creation, video creation, reward tiers, copywriting, and much more. It is also important to consider the consultant’s expertise and knowledge in handling projects related to your industry.
Before getting in touch with a crowdfunding consultant, be sure to put together as much campaign-related work as possible. Many project owners prefer to outsource the mundane aspects of their projects. However, maintaining a direct connection with the prospective backers has its own benefits.
CrowdfundBuzz is renowned for crowdfunding consulting that has helped innumerable campaigns reach and exceed their optimum potential with added insights to propel new ventures to the next level. Our team comprises of industry experts with an enviable track record in their respective fields. No matter what your requirements are, we will always have something special just for you. Call us today to find out more about building a successful crowdfunding campaign with CrowdfundBuzz.