Crowdfunding Public Relations That Builds Buzz Every Time.

Tag Archives: promoting a crowdfunding project

Crowdfunding Advertising Fails

If you spent thousands of dollars on advertising a crowdfunding campaign and got only a tiny percentage of the funds you needed how would you feel? Let’s ask Staples (the largest office supply and school supply retailer in the United States), The Bill and Melinda Gates Foundation (yes, THAT Bill Gates of Microsoft fame) and […]

Crowdfunding Promotion as a Marketing Tool

Before crowdfunding, developing a new product for sale was a tedious task fraught with financial risk. Why? The classic model of product development has a workflow of generating a new product like this: 1) Develop idea for new product. This could be observation of market-driven consumer demand for a product or service that doesn’t exist. […]