Crowdfunding Public Relations That Builds Buzz Every Time.

Tag Archives: crowdsourcing product testing

Crowdfunding as Market Testing

What Campbell’s Soup Can Teach Us About Crowdsourcing for a New Product Too often, we see crowdfunders that pin all of their hopes and dreams on a single crowdfunding campaign for their new idea. They’re convinced their product, service, film, album, etc. is brilliant and that everybody is going to want it. Dreams of yacht […]