Crowdfunding Public Relations That Builds Buzz Every Time.

Tag Archives: crowdfunding promotion

crowdfunding marketing malaise

Crowdfunding Marketing Malaise

Crowdfunding Marketing Malaise – Privacy Concerns Percolate Crowdfunding promotion is a changing landscape.  For a long time the pace of change has been glacial but is quickly picking up speed..  Crowdfunding advertising agencies don’t want you to know that a crowdfunding marketing malaise is setting in; but it is.  When Internet users read articles like […]

Crowdfunding PR & Parabellum

Crowdfunding PR & Parabellum

Crowdfunding PR & Parabellum – How to be a John Wick with Crowdfunding Success Crowdfunding PR & Parabellum might sound a little edgy and maybe it is.  The original meaning of parabellum, translated from Latin, is to prepare for war. When you launch a crowdfunding campaign you are waging war to gain dollars. You are […]

Cheap Crowdfunding Promotion

Cheap Crowdfunding Promotion

Cheap Crowdfunding Promotion – It Doesn’t Work Cheap crowdfunding promotion hearkens back to that old cliche – you get what you pay for. Check out this tweet we got back in December which only got its first serious recognition today… Just launched on Kickstarter “One Touch Faucet adapter” that prevents water wastage and help save […]

crowdfunding pr power

Crowdfunding PR Power

Crowdfunding PR Power – How to Make 400 Sales in 5 Minutes and Crash Your Website Watch the latest video at foxbusiness.com This entire clip from Liz Claman’s show Countdown to The Closing Bell on the Fox Business Network on November 15th deserves your full attention.. By anybody’s standards this is excellent PR. Behind the […]

Cheap Crowdfunding Promotion

Cheap Crowdfunding Promotion – The Dirty Little Secret Cheap crowdfunding promotion is like a unicorn. Too many crowdfunders are searching for cheap crowdfunding promotion and they’re wasting their time. How do we know? We tried a crowdfunding market experiment over the past two months in which we did not publish pricing for crowdfunding promotion but, […]

Crowdfunding Promotion is Broken

Crowdfunding Promotion IS Broken. Don’t Doubt Me. A Tale of Non-Existent Offices and the Scam Artists That Use Them. When I saw this Tuft & Needle commercial for their life changing bedding the message was delivered. I loved the quote “When we saw that the bedding industry was broken, we wouldn’t rest until we’d fixed […]

Crowdfunding & Social Media

Crowdfunding & Social Media Beyond Twitter and Facebook. Planet earth knows all about Twitter and Facebook; hundreds of millions of people use them every day. Of course there’s all of the political flamewars, cute animal video clips, jokes yada yada yada. Many people promoting a crowdfunding campaign use Twitter and Facebook for crowdfunding promotion every […]

Equity Crowdfunding Promotion

Raising Capital Through Crowdfunding? Put Equity Crowdfunding Promotion at the Top of Your List. Equity crowdfunding is emerging as the funding tool of choice for companies of all stripes and sizes from startups to corporations listed on stock exchanges.  We’ve seen a stumbling block for equity crowdfunders that their kissing cousins in the reward crowdfunding […]

Crowdfunding Success Case Study

Crowdfunding Success Opens Doors and Creates Opportunities And guess what? Crowdfunding success only happens with proper, prolonged and professional crowdfunding promotion. Here’s the proof. Today I woke up at around 5 AM – just another Manic Monday.  Client emails to Australia at 7 AM. Client call at 8 AM to Israel.  Then the gym and […]

Crowdfunding Statistics Behind the Numbers

Crowdfunding Statistics Tell a Scary Tale; 65% of Crowdfunding Campaigns Fail. But that’s not the whole story. Crowdfunding statistics can’t be taken at face value. While it’s true that numbers don’t lie, crowdfunding statistics don’t provide the whole picture. That’s because the human element can’t be measured with mathematical precision. Let’s look at Kickstarter statistics […]

Crowdfunding Advertising – Endgame Part 2

Paying for Crowdfunding Marketing? Ad Fraud Could Rob You Blind. After just reading this in the Wall Street Journal: Microsoft and Google Browsers Had High Ad Fraud Rate, Study Claims I was inspired to publish a follow up piece to Crowdfunding Advertising – Endgame. Read part 1 first then keep on reading. In part 1 […]

Advertising a Crowdfunding Campaign

Advertising a Crowdfunding Campaign on TV – A Cautionary Tale. I was a first-hand witness to crowdfunding history this morning. What is usually a lazy Sunday morning turned into a scramble-for-my-phone and record-something-fast moment. That’s because I saw the first-ever TV commercial advertising a crowdfunding campaign. Yes indeed friends and neighbors! I was a witness […]

10 Ways to Boost Crowdfunding Promotion

Crowdfunding Promotion Tips to Generate More Traffic As a client builds and plans their crowdfunding project they turn to us for guidance and suggestions to help their crowdfunding campaign be the best it can be before it launches. After a client’s crowdfunding campaign launches and we distribute their press release and ramp up the social […]

Crowdfunding Advertising – Endgame.

Advertising a Crowdfunding Campaign? Ad Blockers Are Running Interference. I fought off temptation to make this crowdfunding article nothing more than a list of links to articles about ad blockers and how they changed the game in Internet advertising. By extension this has a direct impact on anyone engaging in crowdfunding marketing. Thinking better of […]

Crowdfunding Marketing: The Success Catalyst

…”for a crowdfunding campaign to be truly successful, entrepreneurs must put effort into marketing it.” – John Boitnott, Inc. Magazine “Crowdfunding is not a “post it and forget it proposition.” Running a successful campaign requires a major time commitment in advance of, during and post campaign. It also requires that you be fearless in getting […]

Crowdfunding PR vs Advertising

The Showdown in Crowdfunding Promotion: Crowdfunding PR vs. Crowdfunding Advertising Welcome to the crowdfunding case study of the century! In this corner — crowdfunding advertising in the form of Facebook Ads, Google Ads and other forms of paid advertisement. And in this corner – crowdfunding publicity as applied through press releases, media outreach and social […]

Crowdfunding Campaign Success Strategies

Crowdfunding Campaign Success Strategies Go Way Beyond Good Crowdfunding Promotion This crowdfunding campaign success webinar we ran on April Fools Day 2016 is very serious as it’s loaded with useful tactics and techniques along with a daily action plan geared towards achieving crowdfunding success. What this crowdfunding webinar will teach you: How to boost the […]

Crowdfunding Marketing :The Ultimate Buyer’s Guide

Crowdfunding Marketing is a Minefield – Here’s Your Map Through It. So you went ahead; you clicked the button to launch your crowdfunding campaign and you’re on your way. Crowdfunding marketing may be on your mind, maybe not. As far as you know you’ve got your crowdfunding pitch video polished, your perks are perfect & […]

Crowdfunding Advertising Fails

If you spent thousands of dollars on advertising a crowdfunding campaign and got only a tiny percentage of the funds you needed how would you feel? Let’s ask Staples (the largest office supply and school supply retailer in the United States), The Bill and Melinda Gates Foundation (yes, THAT Bill Gates of Microsoft fame) and […]

Advertising Tips for Crowdfunders

…and the rest of the world too. I’m watching Two and a Half Men right before dinner time and, as expected, all the dinnertime commercials are coming at me hot and heavy. (Side note – I know Two and a Half Men is over and done with. I know, I know. I still love it. […]