Tag Archives: crowdfunding pr

Equity Crowdfunding is Getting Crushed by Cryptocoin

Equity Crowdfunding is Getting Crushed by Cryptocoin. Here’s Why.  And How to Fight Back. Equity Crowdfunding is Getting Crushed by Cryptocoin. Why? Bitcoin.  Ethererum.  Litecoin.  Cryptocurrencies are giving investors fast and easy access to some of the sexiest gains in the history of finance.  Cryptocoin like Bitcoin is dominating every sector of the news.  Case […]

Cheap Crowdfunding Promotion

Cheap Crowdfunding Promotion – The Dirty Little Secret Cheap crowdfunding promotion is like a unicorn. Too many crowdfunders are searching for cheap crowdfunding promotion and they’re wasting their time. How do we know? We tried a crowdfunding market experiment over the past two months in which we did not publish pricing for crowdfunding promotion but, […]

Crowdfunding Promotion is Broken

Crowdfunding Promotion IS Broken. Don’t Doubt Me. A Tale of Non-Existent Offices and the Scam Artists That Use Them. When I saw this Tuft & Needle commercial for their life changing bedding the message was delivered. I loved the quote “When we saw that the bedding industry was broken, we wouldn’t rest until we’d fixed […]

Crowdfunding PR vs Advertising

The Showdown in Crowdfunding Promotion: Crowdfunding PR vs. Crowdfunding Advertising Welcome to the crowdfunding case study of the century! In this corner — crowdfunding advertising in the form of Facebook Ads, Google Ads and other forms of paid advertisement. And in this corner – crowdfunding publicity as applied through press releases, media outreach and social […]

Epic Crowdfunding PR is Not a Panacea

When Crowdfunding PR Can’t Prevail: A Crowdfunding Publicity Case Study First let’s turn to our handy dictionary for the definition of panacea… Panacea (noun) 1. a remedy for all disease or ills; cure-all. 2. an answer or solution for all problems or difficulties: For years I’ve been trying to educate anybody even remotely involved with […]

Crowdfunding PR – Go With The Pros

What happens when you promote a crowdfunding project with a traditional public relations company? Not much. That’s because conventional PR firms understand little to nothing about crowdfunding and how to attract potential crowdfunding backers. The smarter PR firms are wise enough to know their limitations. These are the PR firms that subcontract their crowdfunding PR […]

A Crowdfunding Press Release: Myth and Fact

Like most things in this world, people have a diverse array of opinions about what something should and shouldn’t be. Be it a car that never needs an oil change or a human being that never needs to control the quality and quantity of food ingested or what a song should or shouldn’t sound like, […]

Scoring International Publicity for a Crowdfunding Campaign

How does a crowdfunding campaign get on NBC’s Today show during the coveted morning TV time slot in front of millions of people? Then how does it happen again the same morning on The Morning News on CBS and reach another few million people? Related question: How does a crowdfunding campaign SMASH through it’s original […]

Crowdfunding PR

A Crash Course in Crowdfunding Public Relations Or you could consider this a crash course in public relations itself… First let’s define public relations.  For that we’ll turn to the Public Relations Society of America (PRSA for short): “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” […]