Crowdfunding Public Relations That Builds Buzz Every Time.

Tag Archives: crowdfunding market research

Crowdfunding as Market Testing

What Campbell’s Soup Can Teach Us About Crowdsourcing for a New Product Too often, we see crowdfunders that pin all of their hopes and dreams on a single crowdfunding campaign for their new idea. They’re convinced their product, service, film, album, etc. is brilliant and that everybody is going to want it. Dreams of yacht […]

Crowdfunding and Market Research

For fans of Anger Management, one of the running jokes on the show is Jen coming up with a harebrained scheme she thinks is brilliant. Her poor ex-husband Charlie is always hit-up for cash to back her next “brilliant” idea putting aside his own impressions of how absurd any and all of her business ideas […]

Crowdfunding Promotion as a Marketing Tool

Before crowdfunding, developing a new product for sale was a tedious task fraught with financial risk. Why? The classic model of product development has a workflow of generating a new product like this: 1) Develop idea for new product. This could be observation of market-driven consumer demand for a product or service that doesn’t exist. […]