Scoring International Publicity for a Crowdfunding Campaign

How does a crowdfunding campaign get on NBC’s Today show during the coveted morning TV time slot in front of millions of people?

Then how does it happen again the same morning on The Morning News on CBS and reach another few million people?

Help James Robertson Get a Car

Help James Robertson Get a Car

James Robertson on The Today Show.

James Robertson on The Today Show.

Related question: How does a crowdfunding campaign SMASH through it’s original funding goal of $25,000 to raise $152,745 in just two days?

How to have a successful crowdfunding campaign in 48 hours.

How to have a successful crowdfunding campaign in 48 hours.

Have a hell of a story to tell. And that’s exactly what the Help James Robertson Get a Car crowdfunding campaign does. Read the entire thing. Word for word.

Anyone with a pulse could not help but be moved by this incredible story of personal responsibility, human endurance and – happily – human compassion. The man walks 21 miles per day – five days per week – to get to and from work. He gets a short break each way as he does take a bus part of the way.

This is a story with heart and soul coupled with universal respect and admiration for a man that – clearly – does everything he can to earn a living with his head held high.

Apparently many of the world’s media powerhouses agree. Check out the news coverage a crowdfunding campaign can score:

The Guardian in the United Kingdom: Donations for Detroit man who walks 21 miles to work and back every day

The Global News of Canada: Donations pour in for Detroit man who walks 21 miles to and from work

CNN: Donations pour in for Detroit man who walks 21 miles for his daily commute

Fox News: A Detroit Man Who Walks 21 Miles to Work Is Getting Tons of Help From Strangers

The CBS Morning News Piece: Crowdfunding lifts up Detroit man who walks 21 miles to work

AM Radio Station 1400 in Detroit: Crowdfunding Page Set Up To Help Man Who Walks 21 Mile Commute

Yahoo! TV: Crowdfunding lifts up Detroit man who walks 21 miles to work

WKZO Radio in Detroit: Crowdfunding page set up to help man who walks 21-mile commute

The Washington Post: This Detroit man walks 21 miles in his daily commute. So the Internet is trying to help.

The Detroit Free Press: Heart and sole: Detroiter walks 21 miles in work commute

The Atlanta Journal Constitution: Detroit man walks 21 miles to work each day

Just so you know – this is not a complete list.

Oh and sorry about the quality of most of the pictures I included in this piece. I was working out at the gym this morning when I saw this news hit from a TV on the treadmill and took the shots with my iPhone. THAT’s the power of publicity: to be able to reach, inform and move millions of people almost anywhere and at any time. That’s what we do here at Crowdfund Buzz; we give our clients all possible access to the limitless power crowdfunding PR can bring to a crowdfunding project.

When it comes to crowdfunding campaign news coverage lightning can strike at any time and in any number of unpredictable ways. It all starts with a lightning rod that attracts that powerful energy. As crowdfunding PR experts we’re crowdfunding lightning rods of the highest caliber.

A crowdfunding campaign catches fire.

A crowdfunding campaign catches fire.

Just one more thing – in the 30 minutes I spent to write this crowdfunding article this crowdfunding campaign raised an additional $10,000 by roughly 400 new crowdfunding backers.