Pulling The Trigger On Crowdfunding – The Moment of Truth
Friends, family and co-workers wonder why I always keep a bottle of liquor in arm’s reach. When I tell them my job in crowdfunding public relations drives me to drink they roll their eyes. They don’t understand the frustration of working with too many people that are too afraid of pulling the trigger on crowdfunding.
Some people are deathly afraid of risking any serious money on promoting a crowdfunding campaign. I put forth dozens of examples and reasons that fall on deaf ears. What happens? The campaign fails. Many of them end up the way they started; ZERO dollars raised
There’s an equity crowdfunding campaign currently underway. I spoke with the crowdfunder right before launch about all of our crowdfunding promotion services and all of the different ways we help them gain more crowdfunding exposure. They want to raise $400,000 for their company. Three weeks later and their peak of funding was $6,610 as of Thursday May 31st. The very next day their funding DROPPED by $1,000 as an investor pulled out. Yet they still remain petrified about pulling the trigger on serious crowdfunding PR to give them the crowdfunding exposure they need to give their project a fair chance to succeed.
A reward crowdfunding campaign I’ve been involved with for about a year has yet to launch. They were ready to launch six months ago but the campaign managers – to this day – STILL do not feel they are ready. The shame is; they have a brilliant solution to the gun control problem plaguing society. They would have been — and COULD HAVE BEEN – the first to market. They waited too long and somebody beat them to it. Now IF they enter the competitive field and play catch up to the company that DID pull the trigger. As a result, my job as a crowdfunding PR professional is now a lot harder. “Super.” I won’t even go into how many truly amazing crowdfunding PR opportunities that passed them by.
BUT WAIT HERE’S MY FAVORITE sad tale of pulling the trigger on crowdfunding failing to happen. We were hired by a client OVER TWO YEARS AGO to promote a crowdfunding campaign for a game-changing cooking oil called Oleumm8. Having received a couple of bottles and using it I must say that these guys have the goods. They struck gold. Their oil is healthier, lighter and tastier. The bottle is perfect, the packaging in every way a pleasant presentation. You almost WANT to use their oil at every meal and in every dish. This is a cooking oil you can pour over pancakes or use as an ice cream topping let alone a chicken saute or a salad drizzle. ONE YEAR AGO they were selected as one of very few companies to be featured in Startup Grind Europe. Indeed, this auspicious event – which happened on June 14, 2017 is still featured on their website – one year later. And now there is radio silence. The last post on Facebook was July 27, 2017 and the last tweet was made on August 13, 2017.
Here are two more shames about Oleumm8l; they paid for our top tier suite of crowdfunding promotion and consulting services and used hardly any of them. What’s worse? I WANT MORE OF THIS COOKING OIL AND I CAN’T BUY IT ANY ANYWHERE I would’ve been a customer for life So would so many other people. In every test taste, in every consumer focus group and with every sampling came only praise and smiles.
I have no idea why this fantastic product and the talented team behind it suddenly dropped off the face of the earth. Pulling the trigger on crowdfunding in their case would have made the world a healthier, happier and better place while making them rich in the process.
If you guys knew how many excellent ideas I’ve seen die on the vine never to see the light of day, you’d be drinking hard liquor too!
Here are perfectly appropriate quotes:
Swing for the fences.
Go big or go home.
Talk is cheap, whiskey costs money.
“He who is not courageous enough to take risks will accomplish nothing in life.”
– Muhammad Ali
I can drop quotes like these all day so just one more — Avoid at all costs “All hat, no cattle.” syndrome.
Otherwise stated, go ALL IN with pulling the trigger on crowdfunding. If you truly believe you have a winning idea then go all in. You can’t win the jackpot if you don’t, in every sense of the word, put your money where your mouth is.
Moral of the story; Be brave. Be bold. Pulling the trigger on crowdfunding is how things get started. You can’t ever get to where you want to be if you never actually begin then see it through.