News Coverage of a Crowdfunding Project

I just saw this on FoxNews.Com —

100 burritos in 100 days: One friend’s fundraiser for fraternity brother with stage 4 cancer

So what happened after a news article about a crowdfunding project landed on the front page of one the most visited news websites in America?

Not much. A grand total of $370 in crowdfunding raised all day – as of 5:00 PM EST on August 14th, 2014.

This ties in nicely to the crowdfunding article we published yesterday.

The moral of this story is that even if someone gets epic journalist pickup of a crowdfunding campaign there’s no guarantee of a river of money flowing into a project.

Please don’t think we’re being cynical here. PR promotion of crowdfunding projects is essential and must be considered a critical component of any and all crowdfunding promotion strategies. At the same time, the success of a crowdfunding campaign won’t depend entirely on any single activity.