Looking for a Kickstarter & Indiegogo
Backer Directory? Why?
A Kickstarter & Indiegogo Backer Directory is not a silver bullet. It’s not the secret sauce to crowdfunding success. It’s probably a waste of money. Getting a list of “super backers” – that is to say – a list of Indiegogo and Kickstarter backers who have backed several campaigns won’t help you as much as you think it will, if at all.
That’s because there is no reason to believe that someone who backed a campaign before will do so again.
Think about it. Let’s say you’re launching a campaign for the ultimate frying pan. It heats up fast, cooks evenly and cleans up quick. You pay hundreds of dollars for a list of people who backed campaigns for kitchen gear. Pots, pans, knives, you name it. You start contacting all of these people just to find out they don’t want another frying pan, a set of steak knives, an air fryer or whatever it is you’re selling.
That’s the problem with a Kickstarter & Indiegogo Backer Directory. How many different times will backers buy pretty much the same stuff? How many pairs of sneakers can a backer want? How many electric bicycles? iPhone chargers? Ear buds? Water bottles?
This study of 10,000 crowdfunding backers revealed lots of useful information and one missing piece of data; the buying patterns of those 10,000 people. This supports the premise that just because someone backed a Kickstarter for a perk in a specific category before is not and cannot be an indicator they will back a similar campaign again. If anything, they probably won’t as I pointed out above.
When looking at crowdfunding marketing strategies and ways to promote a crowdfunding campaign, cross a Kickstarter & Indiegogo backer directory off your list. They are expensive to acquire and a huge time suck to use only to achieve dubious results if any results at all.
What I Said About a Kickstarter & Indiegogo
Backer Directory Two Years Ago.
I addressed this question on Quora over two years ago. Everything I said then holds true today.
If you want crowdfunding success talk to us about all of the different tried and true methods of crowdfunding promotion we offer. Since our launch in 2012 we have perfected all of the best ways to get more backers.