Effective Crowdfunding Marketing: Who to Reach and How to Reach Them.
Through effective crowdfunding marketing, crowdfunding is an excellent way of raising money for organizations or individuals. However, considering the fact that countless crowdfunding campaigns get started daily, without effective crowdfunding marketing, you may not achieve anything.
People are bombarded with various crowdfunding opportunities daily so you need to step up your game if you want to convince them to invest in your project.
How? With a solid crowdfunding marketing strategy, of course. But we must emphasize that there is no one-size-fits-all solution here so your marketing efforts should be carefully planned. Crowdfund Buzz takes care of all of these details for you leaving you free to focus on running your campaign.
Analyze Your Target Audience
The first step in your crowdfunding campaign should be defining your target audience. Who do you want to reach with your campaign?
Before you start thinking of an effective crowdfunding marketing strategy, you must develop a user persona. Understanding who you’re trying to attract with your crowdfunding campaign will help you develop an effective message.
Why is this so important? Because the success of your campaign will be determined by how well you connect with your audience, regardless of what you’re selling. Specific demographics are important.
- Their age
Do your research and think about who would be interested in your product. Next, think about their hobbies, lifestyle, personality traits, etc. How would your product be of use to them?
Go Where Your Audience Is: Build a Community Using Personalized Messages
Once you have the data about your target audience, it’s time to go where they go and reach out to them with personalized messages. The last thing you want to do is create one generic message and send it out to everyone. Personalizing your message will take more time but will also increase your chances of success.
Create profiles on target social networks. For example, if your audience is mainly youth, Instagram and Snapchat are logical choices. But keep in mind that you can’t use the same marketing materials and the same message for every social platform. You should be using different materials for Snapchat and Facebook, for example. Adjust your approach accordingly. (Editorial note: This is exactly what Crowdfund Buzz does.)
Don’t Spam Your Audience. Spam is NOT Effective Crowdfunding Marketing.
You should be sparking a conversation and asking questions, not spamming people on social media. Spamming won’t take you far. Spamming is not effective crowdfunding marketing. People see countless spam messages on a daily basis and they tend to ignore them because of their boring, generic approach.
People will be more likely to invest in your idea if they feel like they know you. Remember that the goal is to build a community and this can only be achieved through engagement.
Reach Out to Family and Friends
Before reaching out to strangers, look around you. While you should be building a community and making new connections, don’t forget about your personal network: friends, family, colleagues, acquaintances. They may know someone who may be interested in your product or they might want to donate to your campaign themselves.
Offer Attractive Rewards
While you’re not obligated to do it, it is nice to offer people investing in your idea something in return. Offering rewards will spark an interest, so try to avoid just sending a mere “thank you” email.
This can be anything from a chance to participate in your project, get a personal tour of your workspace, free classes, samples of the product you’re working on, discounts, etc.
The point is in offering them something they will actually appreciate while not over-promising. Because you do need to fulfill your promises, this will be incredibly helpful for your future crowdfunding projects. It will increase your credibility and help you build a community of supporters.
If you need some help crafting your crowdfunding rewards, do your research and see what other crowdfunding campaigns for ideas similar to the one you are crowdfunding have offered. There are plenty of sources online that could help you come up with good reward ideas.
Spread the Word. The Secret Sauce of Effective Crowdfunding Marketing.
Once you have the marketing materials ready, it’s time to get the word out. Post on social media, start a blog detailing things about your campaign, find relevant blogs and reach out about guest posts, etc. use every possible way to create a buzz and reach out to people. You never know where your investors might find you.
Make sure that you inform the audience of your launch date on all of your social platforms.
Be Transparent and Open-Minded
Finally, it is important to be open and sincere with your investors. How you communicate with your investors greatly affects the result. Keep in mind that people know when you’re just trying to sell them something. Be transparent instead and share with them some of the details of the project.
Also, stay open to feedback. If your product is still a work in progress, you could use some feedback to improve it.
Special thanks to guest blogger Michael Deane.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.