Crowdfunding PR & Parabellum – How to be a John Wick with Crowdfunding Success
Crowdfunding PR & Parabellum might sound a little edgy and maybe it is. The original meaning of parabellum, translated from Latin, is to prepare for war. When you launch a crowdfunding campaign you are waging war to gain dollars.
You are battling against every other company, institution and man, woman AND child who all want YOUR money. It could be Amazon enticing you to become a Prime member or buy an Alexa. Or Apple tempting you to buy the latest iPhone. Or any of thousands of charities trying to raise money for their cause. Or your own children; if young they might want a bigger allowance. If older, perhaps a loan or a bailout. The war for money is on. YOU want THEIRS. That’s why you’re crowdfunding. That’s where crowdfunding PR & parabellum enters the picture.
This evening I saw John Wick Chapter 3 Parabellum and I was inspired. I saw all the trailers, lots of the interviews with Keanu Reeves as well as the behind-the-scenes training. The entire cast and crew were preparing for war in terms of movie ticket sales.
And boy did they win. Read all about it.
Crowdfunding PR & Parabellum is totally in play here. Crowdfunding public relations was on full display. The article link above makes that clear. That’s because so many people were talking about John Wick 3 that the advertising budget for this film barely broke a sweat. John Wick creates buzz all by himself. The two trailers on YouTube have been viewed a total of 60 million times. That, my friends, is the power of public relations on display.
As to the movie itself – it’s amazing. It’s two hours and ten minutes of your eyes glued to the screen. At some points you’re laughing, other times you’re literally sitting on the edge of your seat in suspense and then there are poignant scenes leaving you shaking your head in disbelief at the action. The entire paradigm of the action film has shifted. The John Wick film franchise has set the bar for action films higher than it’s ever been before.
The public and movie reviewers agree (for a change) this movie is mind-blowing. The only weakness in John Wick Chapter 3 Parabellum, as some people see it, is the minimalist dialog. That’s where we see the art and the beauty AND the power of crowdfunding PR & parabellum on full display.
John Wick 3 didn’t NEED an expansive script. It didn’t require a single Shakespearean performance. If you just sat back and enjoyed the movie and appreciated every minute as it passed the script ends up being a perfect fit. The story, the plot and the moving forward was all there. A gigantic script would only get in the way of the experience.
The John Wick franchise is known for its very conservative economy of words. Indeed, the deepest feelings are usually reached with the fewest words. For example:
“For sale: baby shoes, never worn.” — Ernest Hemingway
Don’t judge a book by its cover; this is a complete story. As the story behind this story goes, in his heyday Ernest Hemingway’s colleagues bet him that he couldn’t write a complete story in just six words. They lost the bet. Hemingway is said to have considered it his best work.
Crowdfunding public relations works along similar lines; deliver the message, hit the high notes and reach the audience as fast as possible. We do this all the time. Go check out our feeds on Twitter, Facebook or anywhere else and search for “It’s like Binaca with a bonus!” I just summarized an entire crowdfunding project in six words. I’m no Ernest Hemingway but I do have my talents and while they are not nearly as famous as Papa’s, they are possibly just as powerful. That power to fuel crowdfunding success is for hire. Become our next client and see for yourself.