Crowdfunding Public Relations That Builds Buzz Every Time.

Marketing

crowdfunding marketing budget

Crowdfunding Marketing Budget

Crowdfunding Marketing Budget Fact: Crowdfunding Success Depends On It. What’s one of the biggest factors to crowdfunding success? A serious crowdfunding marketing budget. This article in Forbes makes that clear.  Here’s the best takeaway quote: Success also depends on the quality of the campaign’s content, and ultimately in the size of marketing budget, which will […]

crowdfunding marketing malaise

Crowdfunding Marketing Malaise

Crowdfunding Marketing Malaise – Privacy Concerns Percolate Crowdfunding promotion is a changing landscape.  For a long time the pace of change has been glacial but is quickly picking up speed..  Crowdfunding advertising agencies don’t want you to know that a crowdfunding marketing malaise is setting in; but it is.  When Internet users read articles like […]

stop crowdfunding spam

Stop Crowdfunding Spam

Stop Crowdfunding Spam.  If spamming people is your crowdfunding marketing plan then you have no plan. Seriously.  Stop crowdfunding spam.  It never works.  It never worked.  It will NEVER work. Crowdfunding promotion takes a professional approach through proper channels.  Spamming is not a proper channel.  Sending somebody a never-ending barrage of tweets or emails in […]

Get Your Crowdfunding Campaign Noticed

Get Your Crowdfunding Campaign Noticed

Get Your Crowdfunding Campaign Noticed – Guest Post by Stewart Dunlop If done right, crowdfunding can be an interesting (and desirable) alternative to loans and looking for investors to finance your business and ideas. However, even though there are lots of well-designed crowdfunding platforms and many people are interested in supporting good ideas, only around […]

Equity Crowdfunding Facebook Fails

Equity Crowdfunding Facebook Fails – 14 Case Studies All in One Place Crowdfunding marketing is essential.  That’s been made abundantly clear over time.  Equity crowdfunding Facebook fails, as a topic, is not clear but it should be to any observant entrepreneur. Sadly, too many entrepreneurs are not observant and end up wasting far too much […]

the power of publicity

The Power of Publicity

The Power of Publicity – What an Alien High School Play Taught Us When the students and faculty of the North Bergen High School drama club decided to go with Alien for the school play, nobody could have dreamed the power of publicity would kick in and turn this high school play on a shoestring […]

equity crowdfunding pr

Equity Crowdfunding PR

Equity Crowdfunding PR – The Surest Way to Reach More Investors and Raise More Capital When it comes to promoting an equity crowdfunding campaign Facebook ads are all the rage.  As a result it looks like equity crowdfunding PR is taking a backseat when it comes to crowdfunding promotion  That’s tragic as so many potential […]

The Sony Crowdfunding Fail

This Crowdfunding Fail is a Teachable Moment. Sony. One of the best known companies on earth right alongside Coca Cola, Apple and Amazon. This is a multinational corporate giant that posted $70.71 BILLION dollars in sales in the past year, has over 128,000 employees with a market cap of over $49 BILLION dollars. So naturally […]

Public Relations: Crowdfunding & Beyond

Public Relations and crowdfunding fit together hand in glove.  However, public relations fits perfectly into any venture or cause when an enterprise or endeavor wants to raise public awareness of their initiative.  Crowdfunding PR – like any form of PR – can be far more powerful than crowdfunding marketing   Just like the billboard says — […]

Advertising Crowdfunding: What Mad Men Can Teach Us

Why are the guys on the right side of the table in the Mad Men clip above so uncertain and perhaps even nervous? Because they want to make more sales and there’s no way to know if the advertising ideas Don Draper and his team delivered from the other side of the table will work. […]

Crowdfunding and Market Research

For fans of Anger Management, one of the running jokes on the show is Jen coming up with a harebrained scheme she thinks is brilliant. Her poor ex-husband Charlie is always hit-up for cash to back her next “brilliant” idea putting aside his own impressions of how absurd any and all of her business ideas […]