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Crowdfunding Blog

Public Relations: Crowdfunding & Beyond

Public Relations and crowdfunding fit together hand in glove.  However, public relations fits perfectly into any venture or cause when an enterprise or endeavor wants to raise public awareness of their initiative.  Crowdfunding PR – like any form of PR – can be far more powerful than crowdfunding marketing   Just like the billboard says — […]

Episode 16: FundThis – The Crowdfunding Platform That Does it All

As quickly as crowdfunding is evolving nobody saw this coming; a new crowdfunding platform with one-stop shopping for everything a crowdfunder needs to plan, launch, promote and execute a successful crowdfunding campaign. Delivering every possible service and resource a crowdfunding campaign could ever need “all under one roof” FundThis CEO Felix Hartmann just changed the […]

Crowdfunding Success Case Study

Crowdfunding Success Opens Doors and Creates Opportunities And guess what? Crowdfunding success only happens with proper, prolonged and professional crowdfunding promotion. Here’s the proof. Today I woke up at around 5 AM – just another Manic Monday.  Client emails to Australia at 7 AM. Client call at 8 AM to Israel.  Then the gym and […]

Episode 15: Crowdfunding Success Strategies

While not even an hour long, this podcast is loaded with all of the information you need to know to achieve crowdfunding success. Much more than just another “crowdfunding success tips” article you’ll find on Google, this one-on-one podcast between Howard Sherman and YOU the listener takes a deep dive on all of the most […]

Equity Crowdfunding Book Review

EQUITY CROWDFUNDING – The Complete Guide for Startups and Growing Companies Nathan Rose, a recent guest on our crowdfunding podcast, has penned the seminal book on equity crowdfunding. We’re making some history here because we’ve never published a crowdfunding book review before. There’s generally no point in doing so as nearly every crowdfunding book published […]

Crowdfunding Campaigns in 2017

Crowdfunding Campaigns In The Year Ahead – What to Expect Talk of crowdfunding campaigns on the eve of New Year’s Eve? Sure. Why not? Before you make your plans for tomorrow night or start your own new year’s eve party planning spend a few minutes seeing what’s next and new in 2017. And we’re talking […]

Episode 14: Equity Crowdfunding with Nathan Rose

Nathan Rose is a rising star in the global equity crowdfunding scene thanks to his strong financial background in investment banking cultivated during his tenure at Forsyth Barr. As founder and director of Assemble Advisory, Nathan provides consulting, training and coaching to help clients every step of the way in planning and executing an equity […]

Crowdfunding Statistics Behind the Numbers

Crowdfunding Statistics Tell a Scary Tale; 65% of Crowdfunding Campaigns Fail. But that’s not the whole story. Crowdfunding statistics can’t be taken at face value. While it’s true that numbers don’t lie, crowdfunding statistics don’t provide the whole picture. That’s because the human element can’t be measured with mathematical precision. Let’s look at Kickstarter statistics […]

Five Tips on Crowdfunding Planning

Crowdfunding Planning is the First Best Step in Achieving Crowdfunding Success. You heard all the hoopla and decoded some of the hype and decided you want to use crowdfunding to help grow your business or help your non-profit. As you proceed you need to bear in mind that crowdfunding planning shouldn’t be considered optional; it […]

Crowdfunding Campaigns for Social Change

Crowdfunding Campaigns Beyond Products, Services or Even Fundraising How about a crowdfunding project to spread awareness of nuclear threats? Sounds boring – but it isn’t.  Not when you deliver the message through a compelling game coupled with rewards that hard to pass up. When y0u mix things up like that you end up with a […]

Writing a Crowdfunding Campaign

Writing a crowdfunding campaign? Let the words tell the story — not pictures. While it’s true that a picture is worth a thousand words, words are worth as much as gold when it comes to Google and the other search engines. That’s because the search engines can only index text — not graphics. When writing […]

Crowdfunding Marketing – Stop The Madness

This Just In – Crowdfunding Marketing is a Mad Waste of Money To regular readers of this crowdfunding blog it might seem I’m just repeating myself when it comes to my position on paying for crowdfunding marketing and the truth is – I am. Not intentionally, of course. It’s just that more and more news […]

Crowdfunding Advertising – Endgame Part 2

Paying for Crowdfunding Marketing? Ad Fraud Could Rob You Blind. After just reading this in the Wall Street Journal: Microsoft and Google Browsers Had High Ad Fraud Rate, Study Claims I was inspired to publish a follow up piece to Crowdfunding Advertising – Endgame. Read part 1 first then keep on reading. In part 1 […]

Crowdfunding as Market Testing

What Campbell’s Soup Can Teach Us About Crowdsourcing for a New Product Too often, we see crowdfunders that pin all of their hopes and dreams on a single crowdfunding campaign for their new idea. They’re convinced their product, service, film, album, etc. is brilliant and that everybody is going to want it. Dreams of yacht […]

Episode 13: Ruth Hedges, The Crowdfunding Queen

Ruth E. Hedges is one the world’s foremost authorities on crowdfunding and is one of the original pioneers of the legislation that was ultimately signed into law as the JOBS Act on April 5, 2012. She was honored with an invitation to the White House for its Crowdfunding Champions of Change event. Ruth created and […]

Advertising a Crowdfunding Campaign

Advertising a Crowdfunding Campaign on TV – A Cautionary Tale. I was a first-hand witness to crowdfunding history this morning. What is usually a lazy Sunday morning turned into a scramble-for-my-phone and record-something-fast moment. That’s because I saw the first-ever TV commercial advertising a crowdfunding campaign. Yes indeed friends and neighbors! I was a witness […]

Episode 12: CrowdfundingBum.Com Founder Bernardo Pereira

Prepare yourself for the most evocative podcast thus far as Howard and Bernardo delve into the deep seeded emotions that drive every crowdfunding campaign. At times Bernardo is openly emotional in describing the passion that propelled him to launch his own crowdfunding platform – CrowdfundingBum.com Here are sound bites sure to whet your appetite: “Generosity […]

10 Ways to Boost Crowdfunding Promotion

Crowdfunding Promotion Tips to Generate More Traffic As a client builds and plans their crowdfunding project they turn to us for guidance and suggestions to help their crowdfunding campaign be the best it can be before it launches. After a client’s crowdfunding campaign launches and we distribute their press release and ramp up the social […]

The Global Crowdfunding Convention

The Annual Global Crowdfunding Convention is the Olympics of the crowdfunding industry. No, seriously. It is. Attendees come from all over the world to meet and listen to the best and the brightest in the crowdfunding world share their knowledge and wisdom of reward crowdfunding, equity crowdfunding and donation crowdfunding. Anyone attending The Fifth Annual […]

Crowdfunding Advertising – Endgame.

Advertising a Crowdfunding Campaign? Ad Blockers Are Running Interference. I fought off temptation to make this crowdfunding article nothing more than a list of links to articles about ad blockers and how they changed the game in Internet advertising. By extension this has a direct impact on anyone engaging in crowdfunding marketing. Thinking better of […]